LEGO Day
LEGO Japan | Our LEGO Agency
2024
Japan’s very first LEGO Day. That falls on the 5th of May.
LEGO, is pronounced “Rei-go” in Japanese.
Also happens to sound like "0” (rei) and “5” (go).
Repeat it a couple more times fast enough, and it’s rei-go rei-go — LEGO LEGO Day!
So we celebrated LEGO Day in the most LEGO way possible, with a silly little 0-5 jingle and dance.
Creative Directors: Primus Nair
Creative Team: Huang Yizhen, Dale Lam, Samantha Young